Course Description
This subject introduces the craft of writing copy for advertising and related areas of promotional communication. You will develop and apply skills across various media – from headlines and slogans to content marketing and social media posts. At its core, copywriting is about creating, maintaining, and deepening connections with the target audience to influence decision-making, engagement, and action. You will focus on writing that is not only clear and compelling but is underpinned by insights about the drivers of consumer behaviour – in short, making things happen with words.